About project
Al-Khair is a well established family business for more than 60 years in the field of coffee beans and coffee products, they own coffee farms worldwide, a full production line in the kingdom, and a wide products distribution network nationally and across the gulf region.
The challenge was to build on the legacy and strong position of the company in the B2B segment, and transform it to a communication plan for the end users, about the different products the company has to offer with a 360 digital marketing strategy.
Our first task was for a new product launch (Emoji) which was instant Karak tea. We built a full campaign from indirect product placement with influencers, outdoor media buying, and activation at selective events. The results were astonishing double digit sales within 3 months of the campaign.
Services Provided
Client: Al-khair
Year: 2017
Project Duration: 3 Years
Developed by Saudi Attractions